{"id":3314,"date":"2015-01-07T12:26:05","date_gmt":"2015-01-07T10:26:05","guid":{"rendered":"https:\/\/www.ideematic.com\/actualites\/?p=3314"},"modified":"2018-10-17T14:40:18","modified_gmt":"2018-10-17T12:40:18","slug":"les-reseaux-sociaux-au-coeur-du-crm","status":"publish","type":"post","link":"https:\/\/www.ideematic.com\/actualites\/2015\/01\/les-reseaux-sociaux-au-coeur-du-crm\/","title":{"rendered":"Les r\u00e9seaux sociaux au coeur du CRM"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]Le <a href=\"https:\/\/www.ideematic.com\/actualites\/2018\/10\/piloter-son-activite-commerciale-avec-un-crm-sur-mesure\/\">CRM<\/a> (Customer Relationship Management) se traduit en fran\u00e7ais par <strong>Gestion de la Relation Client<\/strong> (GRC), <a href=\"https:\/\/www.ideematic.com\/actualites\/2016\/01\/une-application-pour-gerer-sa-relation-client\/\">voir notre article plus r\u00e9cent sur le sujet<\/a>. Aujourd\u2019hui il est in\u00e9vitable d\u2019\u00e9voquer les r\u00e9seaux sociaux lorsque l\u2019on emploie l\u2019abr\u00e9viation CRM, on parle alors de Social CRM qui associe la GRC avec les r\u00e9seaux sociaux. En clair le <strong>Social CRM<\/strong> est une m\u00e9thode de gestion des clients via les m\u00e9dias sociaux. Pour se faire, une entreprise n\u00e9cessite de recourir \u00e0 l\u2019utilisation d\u2019outils de SCRM.<\/p>\n<p>Aujourd\u2019hui nous avons d\u00e9cid\u00e9 de vous proposer trois outils SCRM que nous avons d\u00e9nich\u00e9 pour vous, que vous soyez une start-up, une PME, une grande entreprise, une association ou une toute autre organisation.<\/p>\n<h2>Agora pulse<\/h2>\n<p>L\u2019outil Agora pulse est une plate-forme unique permettant de manager les r\u00e9seaux sociaux Facebook et Twitter :<\/p>\n<div id=\"attachment_3315\" style=\"width: 580px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/www.ideematic.com\/wp-content\/uploads\/2015\/01\/Agorapulse-fonctions.png\"><img decoding=\"async\" aria-describedby=\"caption-attachment-3315\" class=\" wp-image-3315\" src=\"https:\/\/www.ideematic.com\/wp-content\/uploads\/2015\/01\/Agorapulse-fonctions.png\" alt=\"Agorapulse fonctions\" width=\"570\" height=\"84\" \/><\/a><p id=\"caption-attachment-3315\" class=\"wp-caption-text\">Les 5 fonctionnalit\u00e9s distinctes propos\u00e9es par Agora pulse.<\/p><\/div>\n<ul>\n<li style=\"text-align: left;\">La premi\u00e8re d\u2019entre elles a pour but d\u2019animer votre base de fans d\u00e9j\u00e0 acquis ainsi que d\u2019en recruter des nouveaux. L\u2019outil propose plusieurs types d\u2019<strong>applications Facebook<\/strong> comme le Quiz, le concours photos, le test de personnalit\u00e9\u2026et bien d\u2019autres encore\u00a0!<\/li>\n<li style=\"text-align: left;\">La fonction \u00ab\u00a0<strong>statistiques<\/strong>\u00a0\u00bb vous permettra de d\u00e9couvrir l\u2019ensemble des statistiques pertinentes ainsi que celles de vos concurrents afin d\u2019optimiser au mieux votre page Facebook.<\/li>\n<li style=\"text-align: left;\">Gr\u00e2ce \u00e0 la fonction \u00ab\u00a0<strong>mod\u00e9ration<\/strong>\u00a0\u00bb vous pourrez plus facilement manier vos contenus et travailler en \u00e9quipe.<\/li>\n<li style=\"text-align: left;\">La fonctionnalit\u00e9 \u00ab\u00a0<strong>qualification<\/strong>\u00a0\u00bb vous donnera la possibilit\u00e9 de classer votre base de fans Facebook.<\/li>\n<\/ul>\n<div id=\"attachment_3316\" style=\"width: 579px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.ideematic.com\/wp-content\/uploads\/2015\/01\/base-de-fans-fb-Agora-pulse.png\"><img decoding=\"async\" aria-describedby=\"caption-attachment-3316\" class=\" wp-image-3316\" src=\"https:\/\/www.ideematic.com\/wp-content\/uploads\/2015\/01\/base-de-fans-fb-Agora-pulse.png\" alt=\"base de fans fb Agora pulse\" width=\"569\" height=\"228\" \/><\/a><p id=\"caption-attachment-3316\" class=\"wp-caption-text\">Une seule et unique base donn\u00e9e dans laquelle vous pouvez regrouper plusieurs informations concernant vos fans Facebook.<\/p><\/div>\n<ul>\n<li>Agora pulse vous offre \u00e9galement la possibilit\u00e9 de g\u00e9rer votre timeline <strong>Twitter,<\/strong> d\u2019effectuer une veille, de planifier vos tweets et d\u2019avoir acc\u00e8s \u00e0 vos statistiques et rapports Twitter.<\/li>\n<\/ul>\n<div id=\"attachment_3317\" style=\"width: 579px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.ideematic.com\/wp-content\/uploads\/2015\/01\/reporting-agora-pulse.png\"><img decoding=\"async\" aria-describedby=\"caption-attachment-3317\" class=\" wp-image-3317\" src=\"https:\/\/www.ideematic.com\/wp-content\/uploads\/2015\/01\/reporting-agora-pulse.png\" alt=\"reporting agora pulse\" width=\"569\" height=\"321\" \/><\/a><p id=\"caption-attachment-3317\" class=\"wp-caption-text\">Un reporting mensuel de votre audience et de votre activit\u00e9 sur Twitter.<\/p><\/div>\n<p>En bref, Agora Pulse est un v\u00e9ritable gestionnaire de r\u00e9seaux sociaux complet \u00e0 un prix accessible \u00e0 tous et sans engagement.<\/p>\n<p><strong>Testez gratuitement Agora pulse<\/strong>\u00a0: <a title=\"Tester Agora pulse\" href=\"http:\/\/www.agorapulse.com\/fr\" target=\"_blank\" rel=\"noopener\">http:\/\/www.agorapulse.com\/fr<\/a><\/p>\n<h2>Riffle\u00a0: le nouveau SCRM pour Twitter<\/h2>\n<p>Contrairement \u00e0 l\u2019outil CRM pr\u00e9c\u00e9dent, Riffle est un gestionnaire Twitter uniquement. Riffle qui vient de voir le jour, est un type de CRM qui s\u2019int\u00e8gre au site Web de Twitter.<br \/>\nQu\u2019est ce que vous apporte l\u2019outil Riffle\u00a0? Une fois install\u00e9e, cette <strong>extension Google Chrome<\/strong> vous permettra d\u2019\u00eatre inform\u00e9 sur de multiples informations li\u00e9es aux utilisateurs Twitter que vous suivez telles que les informations de base auxquelles s\u2019ajoutent le ratio tweets\/retweets\/tweets ajout\u00e9 en favoris, les hashtags les plus utilis\u00e9s, les comptes qui retweet le plus de contenu \u00e0 l\u2019origine de l\u2019utilisateur ainsi qu\u2019une moyenne des tweets publi\u00e9 par l\u2019utilisateur.<\/p>\n<div id=\"attachment_3318\" style=\"width: 310px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.ideematic.com\/wp-content\/uploads\/2015\/01\/Riffle-col-droite.png\"><img decoding=\"async\" aria-describedby=\"caption-attachment-3318\" class=\" wp-image-3318\" src=\"https:\/\/www.ideematic.com\/wp-content\/uploads\/2015\/01\/Riffle-col-droite.png\" alt=\"Riffle col droite\" width=\"300\" height=\"589\" \/><\/a><p id=\"caption-attachment-3318\" class=\"wp-caption-text\">La colonne de droite r\u00e9tractable qui s\u2019affichera d\u00e9sormais sur Twitter gr\u00e2ce \u00e0 Riffle.<\/p><\/div>\n<p><strong>Installez Riffle<\/strong>\u00a0: <a title=\"Installez Riffle\" href=\"http:\/\/crowdriff.com\/riffle\/\" target=\"_blank\" rel=\"noopener\">http:\/\/crowdriff.com\/riffle\/<\/a><\/p>\n<h2>Dimelo<\/h2>\n<p>L\u2019application Dimelo cr\u00e9\u00e9e en 2006 est un <strong>service client digital<\/strong> con\u00e7u pour manager diff\u00e9rents canaux, \u00e0 savoir les r\u00e9seaux sociaux (Facebook, Twitter, Youtube, LinkedIn), les forums les plateformes communautaires, les SMS ainsi que l\u2019email.<br \/>\nL\u2019offre Dimelo comprend \u00e9galement des plates-formes communautaires\u00a0permettant \u00e0 la marque de cr\u00e9er une v\u00e9ritable interaction avec ses publics.<br \/>\n<span style=\"line-height: 1.5;\">De plus, \u00e0 travers son interface moderne Dimelo supporte les workflows et la supervision d\u2019\u00e9quipe.<\/span><\/p>\n<div id=\"attachment_3319\" style=\"width: 579px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.ideematic.com\/wp-content\/uploads\/2015\/01\/Dimelo.png\"><img decoding=\"async\" aria-describedby=\"caption-attachment-3319\" class=\"wp-image-3319\" src=\"https:\/\/www.ideematic.com\/wp-content\/uploads\/2015\/01\/Dimelo.png\" alt=\"Dimelo\" width=\"569\" height=\"305\" \/><\/a><p id=\"caption-attachment-3319\" class=\"wp-caption-text\">Aper\u00e7u de l\u2019installation application disponible \u00e9galement sur Windows.<\/p><\/div>\n<p><strong>En savoir plus sur<\/strong> <a title=\"En savoir plus sur\" href=\"http:\/\/www.dimelo.fr\/#relation-client-digitale-inline\" target=\"_blank\" rel=\"noopener\">Dimelo<\/a>.<\/p>\n<h2>Une \u00e9volution dans l&rsquo;utilisation des CRM pour les marques et entreprises ?<\/h2>\n<p>En effet, \u00e0 l\u2019heure actuelle, les marques\/entreprises sont toujours plus amen\u00e9es \u00e0 d\u00e9velopper leur proximit\u00e9 avec leurs publics. Apr\u00e8s s\u2019\u00eatre adapt\u00e9 \u00e0 chaque client, les marques doivent\u00a0satisfaire ses clients\u00a0puis les fid\u00e9liser.<\/p>\n<p>C\u2019est pourquoi ces outils Social CRM vous permettront en premier lieu d\u2019enrichir votre relation client sociale, puis en second lieu d&rsquo;optimiser la\u00a0<a title=\"Ma\u00eetriser sa e-reputation\" href=\"https:\/\/www.ideematic.com\/actualites\/2014\/08\/e-reputation-conserver-une-bonne-image\/\" target=\"_blank\" rel=\"noopener\">ma\u00eetrise de votre e-reputation<\/a> et ainsi de valoriser votre image de marque.<br \/>\n[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text]Le CRM (Customer Relationship Management) se traduit en fran\u00e7ais par Gestion de la Relation Client (GRC), voir notre article plus r\u00e9cent sur le sujet. Aujourd\u2019hui il est in\u00e9vitable d\u2019\u00e9voquer les r\u00e9seaux sociaux lorsque l\u2019on emploie l\u2019abr\u00e9viation CRM, on parle alors de Social CRM qui associe la GRC avec les r\u00e9seaux sociaux. En clair le Social [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":3322,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[28],"tags":[],"class_list":["post-3314","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-culture-web"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Les r\u00e9seaux sociaux au coeur du CRM<\/title>\n<meta name=\"description\" content=\"Les r\u00e9seaux sociaux se situent au centre du CRM. 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